Founded in Charleston, 2024

We solve the overwhelm of endless fashion choices. Every dress in our collection is carefully selected using our Three Lives Test, perfect for your professional moments, personal life, and travel adventures.

Curated Editions

    Editor’s Picks

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      Why Choose Fytiva?

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        Expert Curation

        Every piece selected by our team using rigorous quality standards and tested for versatility

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        American Quality

        Partnering with trusted suppliers across the United States for superior craftsmanship and reliable delivery

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        The Three Lives Test

        Every dress must excel in work, personal, and travel situations before joining our curated collections

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        Risk-Free Shopping

        30-day returns, free return shipping, and personal styling support included with every purchase

        What our customers say

        Excellent 4.7 / 5

        • More versatile than I expected

          I bought this dress thinking I’d just wear it for work, but I’ve ended up using it everywhere. It’s polished enough for meetings, but still easy to throw on for dinner or when I travel. Honestly, I didn’t expect it to be this versatile

          Lauren H.

        • Finally, fabric that holds up

          The first thing I noticed was the fabric, it feels soft but not flimsy. I wore it all day and it didn’t lose its shape. It’s nice finally finding something that looks good and actually holds up

          Rachel S.

        • Less clothes, better closet

          I’m trying to buy less but better, and this dress fits that perfectly. Instead of having a closet full of things I don’t wear, I reach for this one all the time. It just makes getting dressed easier

          Amelia D.

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